According to the results of a brand perception survey we ran in 2021, there was quite a bit of confusion about exactly what the VCCC Alliance is, and what it is not. To help clear things up, our new brand campaign, Introducing the VCCC Alliance, ran across social media channels and some sector media from April – June 2022.
The aim is to improve understanding of who is part of the alliance, and our place in the cancer medical research and health system, to enhance how we engage and contribute to cancer research translation and system change.
Now that we are officially named VCCC Alliance (differentiated from the Victorian Comprehensive Cancer Centre which refers to the building), this simple campaign is focused on clear messages about the alliance, highlighting the 10 members and our unique, collaborative characteristics.
The campaign is made up of five animated and still graphic ads and social posts communicating different aspects of the alliance and our ‘reasons for being’.
To date we have achieved over one million social media impressions for the campaign, so we hope the answer to the question is a lot clearer now.
Content from the online Master of Cancer Sciences, jointly facilitated by the University of Melbourne and the VCCC Alliance won gold in the International Telly Awards 2022.
The winning piece, ‘Stereotactic Radiotherapy’, is an educational film produced for the Master of Cancer Sciences, delivered by Peter Mac’s Associate Professor David Kok, co-convenor of the course, and co-written with Dr Sathana Dushyanthen from the University of Melbourne.
It was awarded Gold in the Education and Training category. The Telly Awards honour excellence in video and television across all screens and receive thousands of entries from across the globe each year.
The world lost a true icon when Dame Olivia Newton- John AO, passed away on 8 August 2022. A beloved actress, singer and entertainer who brought joy to millions throughout her highly successful, lifelong career, Olivia also became a legend in the cancer sector. Through her own challenging cancer diagnosis, treatments and life as a cancer ‘thriver’ she generously brought hope and happiness to others experiencing cancer.
Olivia advocated for supportive cancer wellness programs and raised millions of dollars for cancer research. As Founding Champion of the Olivia Newton-John Cancer Research Institute and the Olivia Newton-John Cancer Wellness and Research Centre at Austin Health – members of the VCCC Alliance – her generous support provided hope and changed the lives of thousands of patients.
Olivia was a driving force to ‘win over cancer’, for treating the whole person and looking after their mind, spirit and body. Everyone who met her was infected by her joy, kindness and light.
Her legacy will live on through all she invested in the Olivia Newton-John Cancer Research Institute and the Olivia Newton-John Cancer Wellness & Research Centre at Austin Health, as well as other cancer organisations, with ripple effects that spread far and wide, including across the VCCC Alliance.
Thank you and vale ‘Livvy’.
The VCCC Alliance and Peter MacCallum Cancer Centre were jointly awarded the prestigious Committee for Melbourne 2022 Melbourne Achiever Award for outstanding contribution to health and research. The awards celebrate contributions to Melbourne that will leave a lasting legacy.
The award was presented to Executive Director Professor Grant McArthur and Professor Shelley Dolan, Chief Executive of Peter Mac, by Her Excellency the Honourable Linda Dessau AC, Governor of Victoria and Committee for Melbourne Patron.