A new social media campaign has been launched as part of a joint initiative from Victorian Comprehensive Cancer Centre alliance, Monash Partners Comprehensive Cancer Consortium and Cancer Council Victoria.
The campaign was initiated from the Victorian COVID-19 Cancer Network (VCCN), which has a dedicated Expert Group for Patient Information and Support, led by Danielle Spence, Head of Division Strategy and Support at CCV.
“We observed a high level of concern and uncertainty among patients about how to continue their cancer treatment, and we hope this campaign will help to support patients in continuing their cancer care without anxiety,” says Ms Spence.
VCCN’s expert healthcare professionals raised concern about implications for patient health outcomes following a 40 per cent decline in presentations for cancer management appointments since the implementation of stay at home guidelines in late March. This prompted an urgent need to reassure patients about the safety of their cancer management.
The campaign features videos of people with experience of cancer and health professionals from a range of disciplines, including oncology, primary care, allied health and infectious diseases. The objective is to ensure that patients continue receiving optimal cancer care throughout the COVID-19 pandemic.
The VCCN is a dedicated response to supporting the cancer workforce and patients through the COVID-19 pandemic.
